20+ years of comfort & innovation

the future of soft living since 1998

Interior Loungers. Outdoor Furniture. Pet Lounge. Home Decor

What do you imagine when you think about the future of living spaces?

A sculptural scene from: A Space Odyssey? A silent, weightless lounge drifting in zero gravity? Cocktails hovering mid-air in a perfectly balanced interior? Or perhaps the future is softer, eco-friendly & more human than than that. We certainly hope so.

Great furniture design shouldn't be hard

At Ambient Lounge®, we’ve spent more than 2 decades imagining a different kind of future — one where comfort is engineered, where softness has structure, and where relaxation feels intentional, not accidental. Where love lives at home.

Where softness has structure

It should follow your contours. Support your posture. Blend seamlessly into your architecture. Feel tactile. Refined. Warm.

Interiors or Outdoors

A family first connection with loved pets as a valued member of the clan. Wellness should belong at home and resonate through your design and family balance. 

That’s what the lyrics of our ambient lounge song reflect. The values we live by everyday.

From Melbourne to the World

Ambient Lounge® began in Melbourne in 1998 — born from frustration with a tired category and a belief that the humble bean bag deserved reinvention & invigoration.

Led by our founder and head designer, Grant Morris, he didn’t see a novelty item from childhood. He saw sculptural potential.

Influenced by Australian indoor–outdoor living, Melbourne café culture & global contemporary interiors, ambient lounge® set out to create soft furniture with real structure — pieces that could hold their form in penthouses, cinemas, boutique hotels, Air bnbs, decks and design-led homes across the world.

We didn’t follow trends. We engineered and pioneered a functional evolution.
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Patented Funnelweb® Zip & Tip Systems

We didn’t follow trends. We engineered and pioneered a functional evolution.
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Internal Elastic Structures

We didn’t follow trends. We engineered and pioneered a functional evolution.
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Precision-compartment Filling

We didn’t follow trends. We engineered and pioneered a functional evolution.
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Premium, Solution-dyed Outdoor Fabrics

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We didn’t follow trends. We engineered and pioneered a functional evolution.
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Rating of 5 means .
The rating of this product for "" is 4.

Luxury pet beds with human grade-comfort

We didn’t follow trends. We engineered and pioneered a functional evolution.
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The rating of this product for "" is 4.

Commercial-grade finishes at accessible prices

We didn’t follow trends. We engineered and pioneered a functional evolution.
Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 1.

Patented Funnelweb® Zip & Tip Systems

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 2.

Internal Elastic Structures

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 3.

Precision-compartment Filling

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.

Premium, Solution-dyed Outdoor Fabrics

Describe a key feature in detail.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.

Luxury pet beds with human grade-comfort

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.

Commercial-grade finishes at accessible prices

Innovation wasn’t optional — it’s the foundations of brand longevity & differentiation

The Pursuit of Soft Luxury

We are living in the most connected & digitally toxic age in history — and many of us have never felt more stretched.

Endless scrolling.

Notifications. Deadlines.

Cost of living.

The quiet pressure to always be “on”.

The modern world is loud.

We believe your home should be the opposite. Your sanctuary.

At Ambient Lounge®, The Pursuit of Soft Luxury is not about excess. It’s about balance. It’s about creating a physical and emotional exhale when you walk through your front door.

Soft Luxury is wellness by design.

It’s the moment you drop your phone on the kitchen bench and sink into a chair that supports you without demanding anything in return. It’s the way textured fabric feels under your hand. The way structured softness cradles your back after a long day. The way your breathing slows.

It’s presence.

We design for the spaces where real life happens —

where partners wander barefoot & reconnect after work,

where children sprawl out during movie nights,

where conversations stretch longer than expected,

where your dog curls into peaceful sleep beside you.

Relationships thrive in softness.

The relationship you have with your home.

The relationship you have with your family.

The relationship you have with your animals.

The relationship you have with yourself.

In a world that pulls you outward, your home should gently pull you back in.

This is why Live in Soft Luxury is more than a tagline. It’s an ethos. It’s a rhythm. It’s the quiet soundtrack of a slower evening. It’s the feeling behind the music, the design, the textures, the intention.

We don’t create furniture just to fill space.

And when softness has structure — when comfort is engineered with care — something subtle but powerful happens:

Your home becomes your reset.

Your balance returns.

You live better.

Ambient Lounge®

Live in Soft Luxury.

The Journey

Was it easy? Of course not… 

Years of sketches. Prototypes. Failures. Revisions.

Countless samples. Late nights. Risk.

Pioneering a new category of furniture requires conviction — and trust from customers who believe in what you’re building.

Today, Ambient Lounge® is a niche global design brand, proudly Australian at its core, trusted by designers, architects and families who want something relaxed yet refined.

We remain independent and proudly Australian.

We remain design-led.

We remain obsessed with detail.

We are exploring eco-friendly initiatives like our SoLuxe Dunlop foam offcuts & Australia-wide recycled bead programs.

Sophisticated. Refined. Not Your Average Soft Furniture

Ambient Lounge® does not re-create the bean bag or soft furniture you remember.

We design sculptural seating and luxury dog beds that belong in contemporary interiors — from Tokyo apartments to Santiago rooftops, from London terraces to Australian coastal decks.

Style and structure, perfectly balanced.

Indoor fabrics that feel couture-soft.

Outdoor textiles tough enough for harsh Australian conditions.

Sustainable, Australian-made fillings.

Modular cinema seating that disrupts traditional sofas.

Dog beds that mirror & exceed human luxury.

This is cushion culture reimagined for a brave new world.

The Future Is Now

We started by asking what the future of living spaces could look like.

After more than two decades of innovation, evolution and global growth, we know the answer.

It’s not cold.
It’s not rigid.
It’s not conventional.
It’s elastic structured softness.
It’s sculptural comfort.
It’s living well — without trying too hard.

We hope you love our furniture and our 21 year brand journey (so far)

Ambient Lounge®

Live in Soft Luxury.