Across Australia’s most beautiful wine regions, from the wild coast of Tasmania to the lush vineyards of Victoria and Western Australia, wineries are discovering a new way to define luxury. It is not about grandeur, but about creating comfort, connection, and a deeper sense of place.
This is where Ambient Lounge comes in.
As pioneers in soft luxury furniture, we have partnered with some of Australia’s most celebrated wineries, including Devil’s Corner in Tasmania, Brown Brothers in Victoria, and Cape Mentelle in Margaret River. Together, we transformed traditional seating into immersive brand experiences that invite guests to relax, linger, and truly feel the story behind each glass of wine.
How Outdoor Lounges Elevate the Winery Experience
At Devil’s Corner, where the vineyards meet the sea, our Evolution Sofas in Titanium Weave brought a refined comfort to the rugged Tasmanian landscape. Guests could settle in with their wine and take in the breathtaking views, surrounded by furniture that reflected the brand’s adventurous yet elegant character. The loungers became part of the scenery, blending effortlessly into the natural setting while giving visitors a sense of belonging.
At Brown Brothers Winery, a brand known for its warmth, heritage, and hospitality, we created inviting lounge zones that matched the welcoming nature of their cellar door. Our soft luxury furniture encouraged long conversations, relaxed tastings, and a feeling of togetherness that perfectly reflected the Brown Brothers spirit.
Further west at Cape Mentelle in Margaret River, we designed outdoor lounges that balanced sophistication with durability. Surrounded by ocean air and rolling vineyards, guests could unwind in comfort while the furniture maintained its elegant look through every season. Each piece was made with weatherproof, UV-resistant materials to complement the coastal environment while ensuring a consistently premium experience.
Ourdoor Loungers That Lasts
Every project began with a simple idea: to combine comfort, beauty, and durability.
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Luxury that lasts: Using commercial-grade, waterproof, and UV-resistant fabrics such as Sunbrella®, each piece retains its form and finish over time.
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Comfort that connects: Our SoLuxe Foam Mix filling provides the perfect balance of softness and support, making every seat feel indulgent and lasting.
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Subtle branding: Each winery’s identity was carefully integrated into the design, maintaining a premium look without distracting from the natural setting.
When Seating Becomes Part of the Winery Story
Through these collaborations, we have learned that true luxury is about feeling. When guests can physically experience your brand through comfort and design, the memory stays with them long after they leave.
At Devil’s Corner, Brown Brothers, and Cape Mentelle, our soft luxury furniture helped turn ordinary wine tastings into sensory journeys. The loungers were not just seats; they became extensions of each brand’s personality, blending design, nature, and emotion into one seamless experience.
Let’s Create Your Own Brand Story
At Ambient Lounge AU, and Beanbags.com.au, we design custom soft luxury furniture for wineries, resorts, and experiential spaces that want to offer guests more than just a seat.
Let’s create an environment that tells your story through comfort and design.
Contact us today to start your next brand experience.
